2023
Entrant
Category
Client's Name
Country / Region
About The Entry
What do traditional sports and gaming have in common? Passion and engagement. Despite the differences in event venues, both bring emotions and excitement to participants and spectators alike.
NFL Tuesday Night Gaming is a first-of-its-kind gaming competition series that brings together NFL athletes and marquee gaming content creators in a weekly gaming competition. Season 1 debuted in September 2022 and streamed weekly on YouTube and Twitter (now “X”) through February 2023. As the production partner of Enthusiast Gaming, the WePlay Studios team, both remotely and on location at the WePlay Esports Arena Los Angeles, worked across the technical aspect, show design, and show-side content production.
In addition to the weekly live-streamed gameplay, the partnership produced daily, always-on content, including pre- and post-game analysis, highlights, plays of the week, and more. The schedule also included three NFL Family Game Night shows that brought together top family-friendly gaming creators and NFL athletes and their children in a fun and entertaining format built for kids (A8-12) and the parental co-viewing audience.
Entrant
NBCUniversal
Category
Branded Content - Social
Country / Region
United States
Entrant
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States
Entrant
Elevate Healthcare
Category
Integrated Marketing - Rebranding (NEW)
Country / Region
United States
Entrant
Planable Inc.
Category
Video - Information Technology (IT)
Country / Region
United States