Maker's Mark Endery "Un-Ugly" Sweater

The fashion industry is responsible for 92 million tons of textile waste produced
every year. And the new trend of fast fashion is only making things worse by
introducing extremely disposable garments filled with microplastics that are often
only worn once before being tossed.
As the world’s largest B Corp distillery, Maker’s Mark wanted to keep the tradition
of ugly holiday sweaters from adding to the waste of fast fashion. So we partnered
with sustainable fashion brand The Endery to create a series of handknit sweaters
that only used pre-existing, deadstock wool. Each sustainably crafted handknit
sweater contains zero plastic and, unlike fast fashion, can be worn holiday season
after holiday season. To create even more sustainable longevity, 100% of the
profits were donated back to the Peruvian knitting community to ensure the art of
sustainable handcrafted sweatering lives for generations to come.
Textiles/Patterns
The vintage-style patchwork knits speak to the Americana craftsmanship
associated with Maker’s Mark and blends seamlessly with The Endery’s playful
sense of color and Latin influence.