Swap Up Day

On March 22, 2023, we deployed a Swap Up Day for schools and community organizations across the state with a like-minded goal of teaching Oklahoma teenagers about healthy food options. We ideated a concept that would appeal to both rural and urban teenagers: a Swap Up Cafe that encourages teens to “Eat How You Wanna Feel.” At the event, teens could order food based on a feeling, rather than picking an item they want to eat. For instance, if a teen placed a “Happy” order, the host then served them a healthy food that has been scientifically proven to increase one’s mood. We also created a 5 page microsite featuring a digital experience that teaches how food fuels one’s mind and body.

We created an ‘event-in-a-box’ to send to hosts with everything they would need for a successful day. In addition to a $100 Visa Card to purchase healthy food, the following physical items were designed, printed, and given in each host box:
A 20+ page event guide
A branded table cover
Tabletop menu signs
Branded magnets to giveaway
An educational Swap Up card game
A QR stand linking to the website
Branded water bottles to giveaway
Promotional signage
The Day of Action resulted in 71 host sites, including schools, community centers, and various coalitions. 100 boxes were sent out with enough materials to reach over 70,000 Oklahoma teenagers. When surveyed, all but one host said they would participate in the event again. There were nearly 700 views on the Swap Up Day page on the Day of Action.
The Day of Action resulted in 71 host sites, including schools, community centers, and various coalitions. 100 boxes were sent out with enough materials to reach over 70,000 Oklahoma teenagers. When surveyed, all but one host said they would participate in the event again. There were nearly 700 views on the Swap Up Day page on the Day of Action.

Rescue Agency Production Credits: Jon Aiken, Senior Copywriter / Ally Autotte, Web Developer / Rob Bibelhauser & Kelly Day, Creative Directors / Kathleen Thomas, Account Supervisor