MUSE Gold

2023

Mori Market-Coffee and flowers’story

Entrant Company

LA RUE MARKET

Category

Event - Cultural Event

Client's Name

Country / Region

Taiwan

"2023 Mori Market|Coffee and flowers’ story" is one of the best markets in Taiwan. The event invited nearly 350 coffee, dessert, food, and style brands from Taiwan, Japan, and Thailand. The core was "#Travel with a cup of coffee". The event combined city imagery and coffee, inviting famous Japanese brands to Taiwan, as well as linking up with famous coffee shops in Tokyo and other cities across Taiwan to plan exclusive events. The event was divided into five areas, leading people to immerse themselves in the annual coffee festival. At the same time, the outdoor interactive light projection and the environment are integrated to provide an immersive art experience.
The wooded area next to the event has a unique atmosphere. Given this, the design team created an "Island of Light" area as an immersive experience. With the light projection, the installation arts are tightly linked to the outdoor area of the Kaohsiung Museum of Fine Arts. Like a forest in the middle of a bustling city, the immersive experience is subtly formed.

More Gold Winners
Strategic Program
2023
MUSE Advertising Awards - The legendary original is still forever young.

Entrant Company

22Squared

Category

Strategic Program - Branding Refresh (NEW)

Country / Region

United States

Strategic Program
2023
MUSE Advertising Awards - 2023 Caltech Open Enrollment

Entrant Company

Blue Communications

Category

Strategic Program - Internal Comm Campaign

Country / Region

United States

Student Submission
2023
MUSE Advertising Awards - DeminPro Drone
Ruilin OuYang

Entrant Company

Hu Nan University

Category

Student Submission - Student Product Design

Country / Region

China

Video
2023
MUSE Advertising Awards - Haakon Brand Video

Entrant Company

Design House Collective

Category

Video - Branding

Country / Region

Canada