MUSE Gold

2023

Mori Market-Coffee and flowers’story

Entrant Company

LA RUE MARKET

Category

Event - Cultural Event

Client's Name

Country / Region

Taiwan

"2023 Mori Market|Coffee and flowers’ story" is one of the best markets in Taiwan. The event invited nearly 350 coffee, dessert, food, and style brands from Taiwan, Japan, and Thailand. The core was "#Travel with a cup of coffee". The event combined city imagery and coffee, inviting famous Japanese brands to Taiwan, as well as linking up with famous coffee shops in Tokyo and other cities across Taiwan to plan exclusive events. The event was divided into five areas, leading people to immerse themselves in the annual coffee festival. At the same time, the outdoor interactive light projection and the environment are integrated to provide an immersive art experience.
The wooded area next to the event has a unique atmosphere. Given this, the design team created an "Island of Light" area as an immersive experience. With the light projection, the installation arts are tightly linked to the outdoor area of the Kaohsiung Museum of Fine Arts. Like a forest in the middle of a bustling city, the immersive experience is subtly formed.

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