2023
Entrant Company
Category
Client's Name
Country / Region
Scars play a role in the development of individuals’ sense of self; people discuss how their scars represent an aspect of their identity and an understanding of whom they have become. This immersive meditation experience guides participants to recall their scar memories and transforms them into artwork by using mental states from EEG Signals (brainwaves). This experience is designed to help individuals heal the pain and trauma caused by their scars, as well as rethink and discover the beauty of their scars.
The experience consists of two phases: Guided Meditation and Exploration of a Generative World. During the meditation phase, the participant will hear and see instructions that guide them to recall memories related to their scars, including causes, shapes, and feelings towards scars. EEG data (brainwaves) will be recorded during this phase and will be used to generate a virtual environment for the second phase. In the second phase, the participant can move their body or use VR controllers to explore the environment generated by the EEG data in virtual reality, accompanied by soothing background music. Everyone gets a unique experience that is private to themselves.
Credits
Entrant Company
Monkton, Inc.
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
Paul Gregory Media
Category
Website - Nonprofit
Country / Region
United States
Entrant Company
Arcturis
Category
Publication - Viewbook (NEW)
Country / Region
United States
Entrant Company
Doe Anderson Advertising
Category
Audio - Radio Campaign
Country / Region
United States