MUSE Silver

2023

How Do You Feel About Your Scar

Entrant Company

Wanyue (Luna) Wang

Category

Experiential & Immersive - Virtual Reality

Client's Name

Country / Region

United States

Scars play a role in the development of individuals’ sense of self; people discuss how their scars represent an aspect of their identity and an understanding of whom they have become. This immersive meditation experience guides participants to recall their scar memories and transforms them into artwork by using mental states from EEG Signals (brainwaves). This experience is designed to help individuals heal the pain and trauma caused by their scars, as well as rethink and discover the beauty of their scars.

The experience consists of two phases: Guided Meditation and Exploration of a Generative World. During the meditation phase, the participant will hear and see instructions that guide them to recall memories related to their scars, including causes, shapes, and feelings towards scars. EEG data (brainwaves) will be recorded during this phase and will be used to generate a virtual environment for the second phase. In the second phase, the participant can move their body or use VR controllers to explore the environment generated by the EEG data in virtual reality, accompanied by soothing background music. Everyone gets a unique experience that is private to themselves.

Credits

Wanyue (Luna) Wang
More Silver Winners
Integrated Marketing
2023
MUSE Advertising Awards - 1948 Rebranding
Nineteen Forty Eight Jewelry

Entrant Company

Unfussy

Category

Integrated Marketing - Rebranding (NEW)

Country / Region

Canada

Video
2023
MUSE Advertising Awards - House of Nigh Brand Video

Entrant Company

Agency Habitat

Category

Video - Fashion

Country / Region

United States

Video
2023
MUSE Advertising Awards - Legacy
Shipley Energy

Entrant Company

Mnemonic Agency

Category

Video - TV Ad

Country / Region

United States

Website
2023
MUSE Advertising Awards - Tax Attorney Website and Branding
Law Offices of Sammy Kim

Entrant Company

Agency

Category

Website - Law & Legal Services

Country / Region

United States