2023
Entrant Company
Category
Client's Name
Country / Region
Scars play a role in the development of individuals’ sense of self; people discuss how their scars represent an aspect of their identity and an understanding of whom they have become. This immersive meditation experience guides participants to recall their scar memories and transforms them into artwork by using mental states from EEG Signals (brainwaves). This experience is designed to help individuals heal the pain and trauma caused by their scars, as well as rethink and discover the beauty of their scars.
The experience consists of two phases: Guided Meditation and Exploration of a Generative World. During the meditation phase, the participant will hear and see instructions that guide them to recall memories related to their scars, including causes, shapes, and feelings towards scars. EEG data (brainwaves) will be recorded during this phase and will be used to generate a virtual environment for the second phase. In the second phase, the participant can move their body or use VR controllers to explore the environment generated by the EEG data in virtual reality, accompanied by soothing background music. Everyone gets a unique experience that is private to themselves.
Credits
Entrant Company
Something Big
Category
Corporate Identity - Brand Identity
Country / Region
United Kingdom
Entrant Company
Dragonfly Africa
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
Kenya
Entrant Company
Beijing Pengtu Culture and Art Communication Co., Ltd.
Category
Strategic Program - CSR Program
Country / Region
China
Entrant Company
GCNY Marketing
Category
Website - Financial Services
Country / Region
United States