MUSE Silver

2023

Headliners - Light it up!

Entrant

Budder Creative

Category

Corporate Identity - Brand Identity

Client's Name

Ethos - Headliners

Country / Region

United States

About The Entry

Headliners is a pre-roll brand of Ethos Cannabis. Budder helped originate the brand from name, position and story, to visual identity, packaging and website. Since the launch of Headliners, Ethos grew its share of the pre-roll category 4x and is now the top selling pre-roll brand in their dispensaries.
The enduring and universal connection between music and cannabis serves as the inspiration for Ethos’ family of flower brands, including Headliners, which draws inspiration from the exhilaration of being on stage, the joy of performing, and the state of being in the creative flow. Headliners roll exceptional joints so you don’t have to. All you have to do is light it up and live the show.

Credits

Creative Director / Budder Creative
Laksman Frank
Creative Director / Budder Creative
Mike Marra
Lead Graphic Designer / Budder Creative
Sarah Demers
Project Manager / Budder Creative
Jaya Frank
wholesale marketing manager / Ethos
Alicia Avallone
VP of marketing / Ethos
Blandine Jean-Paul
Ethos
​​Mike Bibbey
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