CITRUS Juice Bar logo development

Citrus Juice Bar is an up-and-coming juice and smoothie bar. Its location on the bustling Kite Beach in Cabarete, Dominican Republic, is a favorite spot of local and international kite surfers and beachgoers. Their mission is to create a welcoming environment for locals and tourists alike to fuel up on healthy, refreshing beverages and cool off after a day by the ocean. Offering a range of drinks from green juice to boozy smoothies, Citrus aims to cultivate a destination perfect for both the surfer on the go and the group looking to sit down and stay awhile.
By creating a color palette that aligns itself with local island fruit and a custom pattern featuring symbols unique to the area, RDG created a brand identity that appeals to locals and travelers alike. Citrus’s brandmark embodies both the brand and the fruit “Citrus,” giving customers a recognizable image to recall and crave when the heat turns up.
Designers blended business with relaxed island flare into a unique brand identity that provides a refreshing take on the beloved local flavors of the Dominican Republic.