MUSE Gold

2023

Expert Advice to Help Symptoms of Menopause - series

Entrant Company

AARP Studios

Category

Video - Health & Fitness

Client's Name

AARP

Country / Region

United States

Our videos provide an in-depth conversation about the changes women face after 40 and what they should look out for. Obstetrician-Gynecologist and Author of “The Menopause Manifesto,” Jen Gunter, M.D., raises awareness to changes that occur in women’s health as they age and when certain factors are a cause for concern. Dr. Gunter covers menstrual irregularity, hormone volatility, and libido as women enter menopause, and specifically, perimenopause, which occurs between ages 45 and 55 and lasts an average of 7 years. Studies find that most menopausal women are not seeking treatment to ease the symptoms of menopause even though there are options present. From this same study, more than half of the women reported symptoms of painful sex. Menopause is not the same for everyone and Dr. Gunter flags how important it is for every woman to become more familiar with their body.
Even in 2023, women’s health is largely underexplored and underserviced. As AARP has a mission to advocate for all of its members, this series on menopause targets women 40 years and older. Our approach includes working with a familiar and notable women’s health expert, Dr. Jen Gunter, who wrote The Menopause Manifesto, a NY Times Bestselling Book. Having a trusted voice speak in an “one-on-one” style allows our audience to feel connected and have the reaffirming presence of an OB/GYN in a private setting. Our videos include an interview, animation, and supportive data to effectively communicate key points and takeaways for our audience.

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