Adopting, Adapting and Thriving with Doug Taylor

Universal Pressure Pumping embarked on a creativity campaign in 2022 through its advertising agency, Hallaron Advertising, for which Elizabeth Fordham (Founding Principal, Quill & Ink) is the account’s primary copywriter. The success of the initial three creativity profiles in late-2022, as part of that campaign, led to the creation of an additional profile about Universal’s creativity in oilfield operations. Fordham conducted the interviews and developed the branded content to showcase Doug Taylor’s insights on Universal’s adopt-adapt-thrive mentality for enhancing operational efficiency and managing costs: engaging with a new workforce, pivoting to remote operating center, developing competencies, leveraging technology and executing creatively. The profile concluded with key takeaways for quick reference. Taylor’s creativity profile was promoted on LinkedIn through social media content, housed on the company’s website and also repurposed as messaging soundbites on social media.