2023
Entrant Company
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Client's Name
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"Spring Couplets" (春聯) are decorations commonly found in Asian regions during the New Year period, which are posted on doors and walls. They typically feature auspicious phrases or represent the zodiac animal of the year. Posting Spring Couplets is believed to bring peace and good luck to the household throughout the year.
Our design concept draws inspiration from the Taiwan traditional saying '鼠咬錢' (Shǔ yǎo qián), which symbolizes rats bringing wealth during the Lunar Year of the Rat in Taiwan. Based on this idea, we have created a gift set that combines Spring Couplets and greeting cards.
The vibrant Spring Couplets are enclosed within delicate paper-cut envelopes. People can write their wishes on the envelopes and send them out, similar to using postcards. Upon receiving the card, the recipient can take out the Spring Couplets and decorate their walls with them, allowing the sender's blessings to accompany them throughout the new year. This New Year gift set not only serves as a decorative piece but also has practicality.
The Spring Couplets gift set features rich and adorable illustrations to convey a joyful festive atmosphere. It utilizes the technique of woodblock printing, adding a touch of vintage charm to the artwork.
This unique combination of Spring Couplets and greeting cards adds a creative twist to the traditional customs of the lunar New Year. The gift set not only serves as a form of decoration but also enables the sender to express their blessings and well wishes in a personalized and visually appealing way. It is a delightful and meaningful gift that brings joy, luck, and festive spirit to both the sender and the recipient.
Credits
Entrant Company
Oliver Wyman
Category
Website - Magazine
Country / Region
United States
Entrant Company
Elevated Third
Category
Website - Business to Business
Country / Region
United States
Entrant Company
Travelport
Category
Strategic Program - PR Campaign
Country / Region
United Kingdom
Entrant Company
Meticular
Category
Website - Associations
Country / Region
United States