2023
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"Spring Couplets" (春聯) are decorations commonly found in Asian regions during the New Year period, which are posted on doors and walls. They typically feature auspicious phrases or represent the zodiac animal of the year. Posting Spring Couplets is believed to bring peace and good luck to the household throughout the year.
Our design concept draws inspiration from the Taiwan traditional saying '鼠咬錢' (Shǔ yǎo qián), which symbolizes rats bringing wealth during the Lunar Year of the Rat in Taiwan. Based on this idea, we have created a gift set that combines Spring Couplets and greeting cards.
The vibrant Spring Couplets are enclosed within delicate paper-cut envelopes. People can write their wishes on the envelopes and send them out, similar to using postcards. Upon receiving the card, the recipient can take out the Spring Couplets and decorate their walls with them, allowing the sender's blessings to accompany them throughout the new year. This New Year gift set not only serves as a decorative piece but also has practicality.
The Spring Couplets gift set features rich and adorable illustrations to convey a joyful festive atmosphere. It utilizes the technique of woodblock printing, adding a touch of vintage charm to the artwork.
This unique combination of Spring Couplets and greeting cards adds a creative twist to the traditional customs of the lunar New Year. The gift set not only serves as a form of decoration but also enables the sender to express their blessings and well wishes in a personalized and visually appealing way. It is a delightful and meaningful gift that brings joy, luck, and festive spirit to both the sender and the recipient.
Credits
Entrant Company
Pulling Focus Media
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
Entrant Company
Ack Kinmonth
Category
Audio - Original Music (NEW)
Country / Region
Australia
Entrant Company
Shaping The Future
Category
Corporate Identity - Brand Identity
Country / Region
Saudi Arabia
Entrant Company
EDITORYAL - METSIMS
Category
Publication - Annual Report
Country / Region
Turkey