2023
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Client's Name
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How do you showcase and sell your product’s features and benefits in a way that resonates?
How do you allow customers to customize your products in an immersive and engaging way, that make your products look amazing and get customers excited?
Pandemics and supply chain issues aside, consumers are making large purchasing decision online more than ever! Supra Boats needed a way to bring the awesome features they’ve engineered into their boats to life so customers could actually understand the value they provide without needing to be a sea captain.
Imagine showcasing your products in 3D and giving customers a step by step tour of all the carefully crafted features of your products. Oh wait, you don’t have to imagine it, you can just download Supra’s app for yourself and check it out.
Augmented Reality Anyone?
It’s one thing to imagine your boat on your dock or in your driveway, it’s another to actually see it there.
By making the product and it’s features more real, accessible, and presented in a self paced no sales pressure environment, Supra Boats customers are connecting with their brand and the quality of their products like never before.
Credits
Entrant Company
School of Visual Arts
Category
Student Submission - Student Personal Branding
Country / Region
United States
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MODERNOLOGIO LAB
Category
Experiential & Immersive - Exhibition Experience
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Taiwan
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Argyle
Category
Corporate Identity - Logos
Country / Region
Canada
Entrant Company
Shuyi Liu, Yachu Feng
Category
App - Lifestyle
Country / Region
United States