The Story of the Taiwan Tiger God

"The Story of the Taiwan Tiger God" is a New Year's gift set. In 2022, it is the "Year of the Tiger" according to the lunar calendar in Taiwan. We have created a series of works based on the traditional folkloric Tiger Deity in Taiwan. This collection includes a fold-out book with classical features and a set of five red envelopes.

"The Story of the Taiwan Tiger God" brochure book provides a detailed account of the origins of the Tiger Deity legend in Taiwan. It covers the items favored by the Tiger Deity, the worship practices, and the most renowned Tiger Deity temples. We have presented the content in both Chinese and Taiwanese languages and designed it as a book for parents and children to read together. Through this book, we aim to deepen readers' understanding of Taiwan's local culture.

Red envelopes are essential gifts used during the Lunar New Year in Taiwan. People insert money inside and present them to family and friends as a gesture of blessing. We have selected five representative blessings from the storybook, including blessings for health, wealth, and the protection of children. These blessings are illustrated on the red envelopes in a pop-up card-like form, transforming the red envelopes into a vehicle for another story.

We have created this New Year's gift box, which includes the storybook and red envelopes, combining practicality with cultural significance for gifting during the Lunar New Year festivities.