MUSE Gold

2023

Taiwan Beef Noodle Calendar

Entrant Company

Silversea Design

Category

Marketing & Promotional - Calendar

Client's Name

Country / Region

Taiwan

The Chinese zodiac animal for 2021 is the Ox. We have chosen Taiwan's iconic delicacy, Beef Noodle Soup, as the theme for our desk calendar design. The calendar is divided into two halves representing the first and second halves of the year, featuring the flavors of Braised Beef and Clear Broth. On the back of each page, we provide a brief history and story of beef noodle soup in Taiwan, allowing consumers to not only enjoy their meals but also learn about the cultural significance of this classic Taiwanese dish.

To make the desk calendar more interactive and engaging, we have transformed it into a rotating three-dimensional paper toy. By spinning the ladle on the calendar, different months can be displayed, while pulling the chopsticks reveals the days of the week, including Sundays. Additionally, we have incorporated authentic food packaging bags as the external packaging design, providing consumers with a sense of novelty and excitement.

Our design concept captures the essence of Taiwan's culinary heritage through the representation of beef noodle soup, a beloved local favorite. The choice of two different flavors showcases the diversity and versatility of this dish, catering to various tastes and preferences. By including historical and cultural information about beef noodle soup, we aim to educate and create a deeper appreciation for Taiwan's gastronomic traditions.

The interactive elements of the rotating ladle and pull-out chopsticks not only make the desk calendar fun and interactive but also serve as functional tools for users to keep track of dates and organize their schedules. The utilization of real food packaging bags adds an element of authenticity and creates a unique unboxing experience for customers.

With this design, we hope to bring joy, cultural awareness, and a touch of playfulness to users' daily lives. The beef noodle soup desk calendar serves as a reminder of Taiwan's rich food culture and acts as a delightful conversation starter.

Credits

Designer
Hui Chiu Lin
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