Town of Bentley Rebranding

The Town of Bentley started their rebranding initiative with a question: What if we could achieve the exceptional as a community?

A new brand story, visual identity, website, and targeted marketing and creative campaigns were developed to answer this question in a way that stirs community pride, and attracts new residents, new business investments, and new visitors in order to pursue a more ambitious vision of the future.

The new brand is designed to enhance community image and the sense of “salesmanship” needed to better connect with core audiences. The brand is an authentic representation of Bentley as a modern reimagining of wholesome, small town living, where living whole means living large. With convenient access to major transportation routes, urban centres, essential amenities and provincial attractions, and a no limit approach to all season recreational adventure or the enabling of entrepreneurial and enterprising vision, the Town of Bentley is not a dot on the map, but a checkmark off the bucket list. A place where residents, visitors and investors can experience a true kaleidoscopic life of vividly hued, lifestyle-defining moments worth basking in. Ever unfolding patterns of connectivity and community, affordability and opportunity allow newcomers to take a progressive foot forward powered by traditional values to reach for their dreams and hobbies quicker, buy a new home or launch a new business sooner, raise their families better, and retire with comfort earlier.

Compelling visuals and messaging urges the viewer to take another look — because this is the Bentley we know can come to be.
And it’s the word Be that’s key. As in: Bentley is a place to truly belong, and Bentley is the place to be. In fact, this simple word is so fitting that it even appears in the Town’s name…at the very beginning of it all in fact—hidden in plain sight, just like the Town itself. Until now that is...