MUSE Gold

2023

Xi Wine · Tribute to Classic Wine

Entrant Company

So Young Technology CO., LTD

Category

Typography - Packaging / Product

Client's Name

Duan Tao

Country / Region

China

Learning wine and paying tribute to the classics Inheriting the ancient brewing process, every link has condensed countless craftsmen's efforts. The utensils are tangible and the ingenuity is boundless. They always adhere to the original intention, use a rigorous attitude and ultimate pursuit, and create this tribute classic that carries countless beautiful feelings. The homage to the classics is upgraded on the basis of learning wine in square bottles. The concept of the bottle body picture is taken from the picture of Panasonic listening to the piano in the Qianlong period of the Qing Dynasty, and the creation is extended on this basis. The bottle cap is round and the bottle body is square. The upper circle and the lower part take the meaning of the round sky and the earth, from which everything in the world is born. The overall body of the bottle is based on the square bottle of Xijiu. While paying tribute to the history of Xijiu, the bottle body is also upgraded, and the matte texture is used to add a more ancient texture. The red bottle cap, Hongtonghong, means good luck. The red ribbon on the body of the bottle is like the wine flags made by restaurants in ancient times, also known as Jiuwangzi. The box is made of sustainable kraft paper and environmentally friendly recycled paper. Combined with the minimalist appearance, the recycling rate of the entire product is very high, and it can be used as a collection for collection.

Credits

project management
Duan Tao
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