"Earth's Council"

Raindrop was thrilled to partner with Wild Co. to create this scalable YouTube video ad, highlighting their environmentally conscious deodorant in a humorous and unique fashion. This certified B-Corp was already known for their funky, borderline-scandalous online ads, and were looking to further their radical goal of shaking up the throwaway culture of everyday bathroom products with another "wildly" fun commercial.
This whimsical Wes-Anderson-inspired spot grabs the viewer's attention with whimsical characters tackling a subject that relates to everyone: the environment. We then position Wild as a hero product that all creatures of the world can get behind. With gorgeous custom-made costumes, eye-catching production design, and comedic dialogue, we bring to life a conclave of concerned critters in "Earth's Council" - inviting the viewer to join our Fantastic Fox, Dubious Dolphin, Foul-mouthed Fowl, and one Reticent Rhino, as they discover a solution to plastic pollution: refillable, compostable, delightful deodorant from Wild.
Designed to appeal to audiences across the globe - from the UK, to the USA, to Australia and beyond - this fantastical concept is also ripe for playful dialogue that allowed Raindrop to be edgy, educational, and direct, in-line with Wild's singular brand voice. Racking up over 84,000 views and dozens of glowing comments on YouTube in just its first 24 hours online, then hitting 300k views in its first 5 days, this online video ad is already proving to be a fan favorite and a "wild" success!