2023
Entrant Company
Category
Client's Name
Country / Region
JOJO Reading is a digital reading platform catering to the diverse reading needs of children aged 3 to 12. It offers a comprehensive model involving online interactive reading, physical book reading, and professional guidance, to tailor scientific reading plans for children of different ages.
With a vast content library spanning various age groups and interests, JOJO Reading excels in providing scientific reading plans that accommodate children's different reading habits and comprehension levels. By integrating interaction, real-time videos, cartoons, and games, JOJO Reading transforms the reading experience into a truly enjoyable and immersive journey for children. Furthermore, its visual design blends concise, playful, and lively stories with vibrant and diverse color schemes. Through expressive characters and intriguing storylines, JOJO Reading helps children engage with the content and deepen their understanding.
Children can actively engage online for 15-20 minutes daily by clicking, dragging, drawing on the screen, as well as speaking and recording. Better still, by accurately assessing children's preferences using indicators such as exit rates and replay rates, JOJO Reading can continuously enrich and update its content library to dynamically adapt to the ever-changing needs.
With a vision to provide quality education for children worldwide, JOJO Reading strides forward in promoting the sharing of educational resources through digital reading, helping dismantle geographic barriers and educational disparities. These efforts made by JOJO Reading have resulted in a noteworthy surge in the accessibility to education.
Entrant Company
Vlas Maksimov
Category
App - Mobile App / Other___
Country / Region
Thailand
Entrant Company
inkpression™
Category
Corporate Identity - Brand Identity
Country / Region
Bulgaria
Entrant Company
HireInfluence
Category
Integrated Marketing - Event Marketing
Country / Region
United States
Entrant Company
McKinsey Global Publishing
Category
Video - Diversity & Inclusion
Country / Region
United States