MUSE Gold

2023

JOJO Reading

Entrant Company

Chengdu Shusheng Technology Co., Ltd

Category

App - Education

Client's Name

Chengdu Shusheng Technology Co., Ltd

Country / Region

China

JOJO Reading is a digital reading platform catering to the diverse reading needs of children aged 3 to 12. It offers a comprehensive model involving online interactive reading, physical book reading, and professional guidance, to tailor scientific reading plans for children of different ages.
With a vast content library spanning various age groups and interests, JOJO Reading excels in providing scientific reading plans that accommodate children's different reading habits and comprehension levels. By integrating interaction, real-time videos, cartoons, and games, JOJO Reading transforms the reading experience into a truly enjoyable and immersive journey for children. Furthermore, its visual design blends concise, playful, and lively stories with vibrant and diverse color schemes. Through expressive characters and intriguing storylines, JOJO Reading helps children engage with the content and deepen their understanding.
Children can actively engage online for 15-20 minutes daily by clicking, dragging, drawing on the screen, as well as speaking and recording. Better still, by accurately assessing children's preferences using indicators such as exit rates and replay rates, JOJO Reading can continuously enrich and update its content library to dynamically adapt to the ever-changing needs.
With a vision to provide quality education for children worldwide, JOJO Reading strides forward in promoting the sharing of educational resources through digital reading, helping dismantle geographic barriers and educational disparities. These efforts made by JOJO Reading have resulted in a noteworthy surge in the accessibility to education.

More Gold Winners
Branded Content
2023
MUSE Advertising Awards - Boots revolutionises discreet patient engagement with IoT

Entrant Company

Walgreens Boots Alliance / SharpEnd

Category

Branded Content - Healthcare & Pharma

Country / Region

United Kingdom

Website
2023
MUSE Advertising Awards - Jahani and Associates
Jahani and Associates

Entrant Company

Creative Co, LLC

Category

Website - Professional Services

Country / Region

United Arab Emirates

Corporate Identity
2023
MUSE Advertising Awards - AKUMULATORI BG - Brand Identity System

Entrant Company

inkpression™

Category

Corporate Identity - Corporate Identity Redesign (NEW)

Country / Region

Bulgaria

Strategic Program
2023
MUSE Advertising Awards - Give Where You Live

Entrant Company

Kin

Category

Strategic Program - CSR Program

Country / Region

United States