MUSE Gold

2023

A Doll's House: I'm A Human Being

Entrant Company

AKA NYC

Category

Video - Live Experiences

Client's Name

A Doll's House

Country / Region

United States

Our goal was to craft a spot that not only highlighted the timeless themes of A Doll’s House but also showcased the central character, Nora, portrayed by Jessica Chastain, in alignment with Jamie Lloyd's contemporary vision. The heart of the production thrives on the intensity found within the tiniest of spaces: the unspoken words, a subtle turn, or even the entrance into a room.

To mirror this essence, we devised a sweeping and dynamic camera movement, commencing with a wide shot of Jessica Chastain and gradually zooming in until her pupil fills the entire frame. In this single shot, Chastain's emotive prowess conveys a spectrum of powerful emotions, offering viewers a glimpse of the emotional journey the show promises.

As we reach the closest angle, we unveil the show's billing. Chastain's voiceover, recorded on set, mirrors the raw emotional delivery she captured in her performance. It may be hushed, but its impact is far from subtle. This approach encapsulated the essence of the show and its central character, leaving an indelible impression on the audience. This video also the set the tone of what would become the overall aesthetic of the show’s content: leaning into neutral grays, simplicity, and darkness to emphasize the drama of the story.

Credits

Chief Executive Officer, AKA NYC
Elizabeth Furze
Chief Strategy Office, AKA NYC
Amanda Blackman
Chief Creative Officer, AKA NYC
Miky Wolf
Chief Financial Officer, AKA NYC
Ricardo Whitely
Senior Creative Director, AKA NYC
Lisa Lewis
Video Director/Creative Director/Editor, AKA NYC
Sam Veal
Art Director, AKA NYC
Robert Mathis
Director of Production, AKA NYC
Tom Coppola
Director of Photography
Michael Townley
SVP, Head of Theater, AKA NYC
Robert Jones
SVP, Client Services & Media , AKA NYC
Elizabeth Findlay
Account Director, AKA NYC
Bradley Walker
Project Supervisor, AKA NYC
David Shum
Client Services Coordinator, AKA NYC
Josh Boucher
Awards Producer, AKA NYC
Kelsey Martino
More Gold Winners
Event
2023
MUSE Advertising Awards - Museum of Unique Perspective

Entrant Company

Hyupjung Lee

Category

Event - Art Event

Country / Region

United States

Branded Content
2023
MUSE Advertising Awards - Energia: Fly the Future

Entrant Company

Gravity Global

Category

Branded Content - B2B

Country / Region

United Kingdom

Video
2023
MUSE Advertising Awards - Welcome Back
Colorado Springs Fine Arts Center at Colorado College

Entrant Company

Twelve Legs Marketing

Category

Video - Cinematography

Country / Region

United States

Social Media
2023
MUSE Advertising Awards - Farm Bureau Ag Innovation Challenge Social Media Campaign

Entrant Company

Farm Credit Council

Category

Social Media - Lifestyle

Country / Region

United States