2023
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This video was created in collaboration with National Institute on Drug Abuse's Clinical Trials Network and staff from the University of Pennsylvania Center for Addiction Medicine and Policy. It was produced in response to the more than 80 thousand opioid overdose deaths that occurred in 2020 largely driven by the illegally produced fentanyl that contaminates illegally produced opioids and benzodiazepines, as well as cocaine and synthetic cannabinoids. Additional information is provided regarding the impact of fentanyl on minorities, the need for broad-reaching awareness & education about the risks of fentanyl exposure, the warning signs of a possible overdose, and the use of naloxone.
In addition, a fact sheet was created for wide public distribution that covers the same issues. Both the infographic and video highlight the risk of fentanyl overdose and stress that everyone can be a first responder by carrying naloxone.
Credits
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Action Media Production
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Video - Professional Services
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United Arab Emirates
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Freelance
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Typography - Digital
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Kyrgyzstan
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C-4 Analytics
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Advertising - Advertising Campaign
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United States
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Grey Advertising Hong Kong Limited
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Advertising - Online Ad (Single)
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Hong Kong SAR