MUSE Gold

2023

2023 HENGCHUN Lifestyle Festival

Entrant

LA RUE MARKET

Category

Event - Cultural Event

Client's Name

Country / Region

Taiwan

The 2023 HENGCHUN Lifestyle Festival was held at Hengchun North Gate Plaza for three consecutive days. The enthusiastic image of Hengchun was combined with a cultural and creative bazaar, musical performances, installation art, and interactive experiences. At the same time, handicrafts, fragrances, European and Japanese antique goods, rendered clothing, and other specialty brands were available. The beautiful music made people enjoy themselves. The entrance imagery, the wooden pallet, and the Indian tent rest area were the best photo spots for people to change their minds and leave a good-looking photo as a unique souvenir. In addition to the sand painting experience and limited sticker machines, there were also mural painting and skateboarding performances, all kinds of trendy art, and leisure activities for people to have fun.
This summer feast not only drew the public closer to the creators and young entrepreneurs but also brought the outside world closer to Hengchun. People experienced the changing face of Southern Taiwan through different levels of sight, sound, smell, and taste, and were baptized by the beauty and novelty of the country, thus achieving another kind of balance.

Credits

Design
LA RUE MARKET
More Gold Winners
Marketing & Promotional
2023
2023 MUSE Creative Awards Winner - Everyday Value Tee ( the coupon t-shirt )

Entrant

Denny's

Category

Marketing & Promotional - T-Shirt

Country / Region

United States

Experiential & Immersive
2023
2023 MUSE Creative Awards Winner - Balad Beast
MDLBEAST

Entrant

productionglue (A TAIT Company)

Category

Experiential & Immersive - Live Experiences

Country / Region

United States

Video
2023
2023 MUSE Creative Awards Winner - NUVI WORLD: A UNIQUE EDUTAINMENT PLATFORM FOR KIDS AND MOMS

Entrant

DINOSAUR VIETNAM

Category

Video - Animation

Country / Region

Vietnam

Marketing & Promotional
2023
2023 MUSE Creative Awards Winner - Blaze a Cheese Trail to the Golden State
California Milk Advisory Board

Entrant

Ignite2x

Category

Marketing & Promotional - Promotional

Country / Region

United States