Celebrate the Escape

Changing the perception of mead.
Gone are the days of horned Vikings and demure maidens guzzling honey wine from goblets. Melo believes it is time to modernize mead so everyone, not just niche connoisseurs, can enjoy it.
Melo garners it's name from the term "Melomel"; which means to infuse honey liquor with fruit. Melo infuses this ancient drink with modern fruit infusions, carbonates and cans it to make a crushable drink that can be enjoyed by all.
Additionally, Melo uses honey from producers with the highest of environmental standards who put extra care and attention into their apiaries. Honey bees are an essential part of our ecosystem and Melo believes that by supporting this foundational aspect of our environment, it betters us all.
Melo's creative direction needed to do the dual work of standing out on store shelves and educating the consumer. With a vision of escapism into a perhaps forgotten world, Melo's branding, packaging and website is a combination of relaxing and unique.