MUSE Gold

2023

Celebrate the Escape

Entrant Company

Paper Crane

Category

Branded Content - Food & Beverage

Client's Name

Melo Mead

Country / Region

Canada

Changing the perception of mead.
Gone are the days of horned Vikings and demure maidens guzzling honey wine from goblets. Melo believes it is time to modernize mead so everyone, not just niche connoisseurs, can enjoy it.

Melo garners it's name from the term "Melomel"; which means to infuse honey liquor with fruit. Melo infuses this ancient drink with modern fruit infusions, carbonates and cans it to make a crushable drink that can be enjoyed by all.

Additionally, Melo uses honey from producers with the highest of environmental standards who put extra care and attention into their apiaries. Honey bees are an essential part of our ecosystem and Melo believes that by supporting this foundational aspect of our environment, it betters us all.

Melo's creative direction needed to do the dual work of standing out on store shelves and educating the consumer. With a vision of escapism into a perhaps forgotten world, Melo's branding, packaging and website is a combination of relaxing and unique.

Credits

Creative Director/Paper Crane
Tara McLaughlin
Lead Designer/Paper Crane
Emily Biagi
Lead Developer/Paper Crane
Drew Shah
Project Management/Paper Crane
Robert Simmons
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