ICBC Corporate Social Responsibility Report 2022

Based on the theme of “ESG Practice” in the 2022 Corporate Social Responsibility Report of ICBC, this report is not only viewed from the perspective of visual design, but also from the perspective of responsible brand design, combining ICBC’s practical performance in environmental, social and corporate governance to promote green and low-carbon development, serve global customers, and integrate ESG into corporate governance strategic planning.
The cover design of Industrial and Commercial Bank of China (ICBC) gracefully incorporates the technique of montage into the realm of graphic design. It skillfully portrays the undulating mountain ranges by tracing the intricate veins of vibrant green leaves, symbolizing ICBC’s distinct brand identity within the architectural masterpiece of its headquarters. The emergence of a radiant sun signifies a beacon of hope and unwavering strength. The color palette predominantly revolves around shades of green, harmoniously echoing ICBC’s green banking initiative. This holistic design exemplifies ICBC’s unwavering commitment to harnessing the prowess of green finance and advancing the principles of sustainable financial practices. By seamlessly integrating ESG (Environmental, Social, and Governance) ideals into their core operations, ICBC endeavors to forge exceptional value for all stakeholders involved.
This report presents different sections through different colors, which makes easy reading or searching. Its visual design mainly uses low-saturation colors and simple graphics representing the three concepts of ESG, forming a well-proportioned, ingenious and elegant composition. Not only is the overall structure of the report rigorous and orderly, its paragraphs, font size and color matching also attract readers' attention and make readers feel comfortable.
Through vivid overall design, it uses rich presentation forms with plenty of charts and illustrations to improve the readability of the report content, which effectively avoids to make readers feel boring and difficult to understand the report due to the length of the report, the professional description of the report. Meanwhile, harmonious colors are selected to visually highlight the main emotional tone of warmth and harmony.