MUSE Silver

2023

ADUSA Distribution & Transportation | 2022 Recruitment Video

Entrant Company

Phoenix Lifestyle Marketing Group

Category

Video - Recruitment

Client's Name

ADUSA Distribution & Transportation

Country / Region

United States

The team at ADUSA Distribution and Transportation (ADUSA D&T) are driven by passion and a commitment to be trusted to always deliver. As the distribution and transportation companies for Ahold Delhaize USA, ADUSA D&T supports one of the largest grocery retail supply chains on the East Coast and serves including leading omnichannel grocery brands, including Food Lion, Giant Food, The GIANT Company, Hannaford, and Stop & Shop. ADUSA D&T is relied upon by these brands to always provide consistent and dependable support to their customers.

The associates at ADUSA D&T are fueled by a culture of courage, integrity, teamwork, care and humor, which inspires them to achieve excellence in all that they do. In 2022, the company made a commitment to attract top-notch talent, reaffirming its commitment to maintaining the unique and motivating culture that sets it apart from others. To support this effort, The Phoenix Lifestyle Marketing Group was tasked with creating an impactful recruitment video that showcases the fact ADUSA D&T associates are not just coworkers but a family, bound by their shared commitment to deliver exceptional service every day.

The objective was to reveal the essence that makes ADUSA D&T the unstoppable force it is today: its remarkable associates. The Phoenix team's approach was to take the audience on a journey through a day in the life of these exceptional individuals. They artfully blended footage of current associates in action with uplifting music, modern visual effects and powerful testimonials from the associates themselves to paint a picture of the limitless career potential that awaits those who join the ADUSA D&T team. The result was a powerful and inspiring showcase of the strength and spirit of ADUSA D&T's associates and a testament to the companies’ unwavering commitment to associates.

Credits

President / Phoenix Lifestyle Marketing Group
Elizabeth Kemp Caulder
EVP Client Services / Phoenix Lifestyle Marketing Group
Drew Beck
VP Strategy / Phoenix Lifestyle Marketing Group
Victor Sosa
Director Brand Strategy / Phoenix Lifestyle Marketing Group
Chauncey Scott
Creative Director & Editor / Phoenix Lifestyle Marketing Group
Nick Cornelison
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