Лепелька

Upgraded the brand logo design of the famous local dairy company "Лепелька" in Belarus. The new brand logo is based on the original brand logo, and creatively integrates the milk element into the new brand symbol and extracts it. The design aims to convey the strong connection between the brand and milk, with a new symbol to differentiate and identify the brand.
The new brand logo uses a simpler and more elegant font to enhance the visual impact and vitality of the brand. This typeface perfectly fits the needs of a modern brand and will appeal to a younger audience.
The new logo also incorporates elements of Belarusian nationality and artistry to showcase the brand's uniqueness and local characteristics. This design helps the brand stand out in a highly competitive market. Blue was chosen as the main color in the new brand logo because it symbolizes tradition, purity and other characteristics that fit the brand positioning. Furthermore, blue is a very robust and reliable color, reinforcing the professional image of the brand.