The Story of M&C Saatchi Fabric | Best New Agency

We weave brands into the fabric of culture.

M&C Saatchi Fabric launched in 2021 after recognising enormous growth and opportunity in the lifestyle space, and works with brands who want to break into, or maintain a leadership position within, lifestyle and culture.

We call this the hyper-passions space.

We believe that our lifestyles are populated with hyper-passions; we're more passionate, about more things, more of the time. So there's more opportunity than ever for brands to connect through the things that people love, but that opportunity needs to be harnessed in the right way. We enable brands to connect consumers to each-other. Garnering genuine emotional connections that are only created between one person and another. Building people-first communities with brands at their heart, and enabling those communities to build a culture that makes brands a way of life.

This strategic approach has resonated with a long list of global brands and in under two years the agency's growth has been exponential. M&C Saatchi Fabric now works with brands including: adidas, LEGO, Lynx, Coca-Cola, Jaguar Land Rover, Sky, Hendrick's Gin, Reebok, JD Sports, Bowers & Wilkins, Office, smartwater, Fossil Group, Fanta and Hyundai. The client list has grown 450% from 4 to 22.

A full-service creative consultancy with panoramic capabilities, the agency is sector specialist and discipline neutral- the story should fit the channel and not the other way round. The team, which has grown 212% from 8 to 25, work across PR, influencer, social, experiential, content and more.

Along with client and team growth, the agency’s income has increased by 166% from 2021-2023, a trajectory which is set to continue with pace as we look to the months and year ahead.