Givaudan Chef’s Council and Protein VR Experience

Givaudan is the global leader in the creation of flavors and fragrances. In close collaboration with food, beverage, consumer product, and fragrance partners, Givaudan develops tastes and scents that delight consumers worldwide. Creating the future of food requires creativity, innovation, an open mind, and passion. Over a decade ago, Givaudan’s Chef’s Council was born. Givaudan asked Groove Jones to help them capture live-action footage of the Chef’s Council event in London and create a unique interactive VR experience for people to explore and engage with the Chef’s Council event firsthand in a unique revolutionary way.
Groove Jones developed the Givaudan Protein VR Experience. This virtual reality experience was developed to allow a much larger global audience to experience the event, interact with the chef’s meals, and create plant-based protein dishes innovatively and dynamically.
Once inside the experience, users have the chance to build their own unique vegan protein in a one-of-a-kind interactive experience!
The goal is to show the user the steps to create plant-based protein dishes.
Users start by selecting the dish they want to create – a burger patty or Thai curry. They can reach out with their hands interactively create their own virtual dish.