2023
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Client's Name
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About The Entry
Sorella’s Story transforms the story behind a single smuggled 1941 photograph, buried by history, into an unforgettable 15-minute immersive experience. Inside a VR headset, the viewer is transported to a 360 snowy landscape with 10-year-old girl Sorella Epstein.
Tragically, Sorella and almost 4,000 Latvian Jewish women and children were ordered to undress in freezing temperatures prior to a mass execution on a beach in Liepāja, Latvia during the Holocaust. Sorella’s Story is a visceral reminder and warning of how prejudice can escalate to devastating tragedy. This impactful story invites the viewer to accompany Sorella and some of the women as they embark on their last journey, so that we never forget.
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PACO Collective
Category
Advertising - Magazine Ad (Single)
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United States
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Metafission
Category
Best Agency Awards - Best Event
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Hong Kong SAR
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Explore
Category
Video - TV Ad Campaign
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United States
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NBCUniversal
Category
Event - Live Show
Country / Region
United States