MUSE Platinum

2023

Disney+ Singapore - The Shield Has Landed

Entrant

Moving Bits

Category

Outdoor Advertising - Outdoor Advertising / Other___

Client's Name

The Walt Disney Company (Southeast Asia)

Country / Region

Singapore

About The Entry

The Shield Has Landed is an outdoor advertising initiative to promote the premiere of the Marvel Studios series The Falcon and The Winter Soldier on Disney+. Through the power of projection mapping, Captain America’s iconic shield was cast on the Singapore Flyer - a local flywheel landmark - which was widely covered globally across social media.

Featured Media

Credits

Head of Creative / Disney
Chris Leow
Executive Producer / Moving Bits
Michell Tan
Director / Moving Bits
Hazrul Idzwan Lamin
Founder / Hexogon Solution
Adrian Goh
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