MUSE Platinum

2023

Disney+ Singapore - The Shield Has Landed

Entrant

Moving Bits

Category

Outdoor Advertising - Outdoor Advertising / Other___

Client's Name

The Walt Disney Company (Southeast Asia)

Country / Region

Singapore

The Shield Has Landed is an outdoor advertising initiative to promote the premiere of the Marvel Studios series The Falcon and The Winter Soldier on Disney+. Through the power of projection mapping, Captain America’s iconic shield was cast on the Singapore Flyer - a local flywheel landmark - which was widely covered globally across social media.

Credits

Head of Creative / Disney
Chris Leow
Executive Producer / Moving Bits
Michell Tan
Director / Moving Bits
Hazrul Idzwan Lamin
Founder / Hexogon Solution
Adrian Goh
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