MUSE Platinum

2023

Avo Seasons

Entrant

DeepSleep Studio

Category

Branded Content - Social

Client's Name

Avo Cigars

Country / Region

United States

Avo Seasons, an extraordinary limited edition cigar released in 2023, revolutionizes the sensory experience, igniting a journey through the seasons like never before. Crafted with meticulous care by Avo's master blenders, this special release showcases the artistry of multi-faceted tobacco origins, resulting in exquisite seasonal blends that tantalize the senses and evoke a range of emotions.

To launch this quartet of seasonal cigars, our team embarked on a visionary digital campaign that seamlessly integrates mixed media, captivating audiences and bringing the essence of each season into the comfort of their own homes. By showcasing the surrounding environment during each season, highlighting key elements of diverse landscapes, and emphasizing the satisfying flavor profiles of each cigar, we fostered a profound connection between consumers and the spirit of each season.

Through stunning curated visuals, interactive elements, and immersive storytelling, our campaign created an unforgettable experience. Consumers were invited to embark on a virtual seasonal journey, immersing themselves in captivating environments and connecting with the flavors and sensations associated with each season.

Our creative approach successfully captured the essence of Avo Seasons, transporting consumers on a sensory voyage through the seasons






Credits

Producer / Partner
monica benitez
art director
ravi superville
Creative Director / Agency Founder
alex martinez
Graphic Designer
Ruben Vasquez
Videographer / Editor
Hannah Gomez
Photographer
Juan Rangel
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