Match-ress Maker

Mancini’s Sleepworld is a historic name in California’s Bay Area - ask a local where their favorite falafel place is and where their neighborhood Mancini's Sleepworld is and they’ll be able to tell you both.
After 50 years of being one of the biggest advertisers in the area, Mancini’s Sleepworld found their relationship with residents had grown stale and they were losing market share. Mnemonic saw what they were missing - the reasons why consumers would trust Mancini’s with their mattress purchase over any other store or website.
In the Match-ress Maker campaign, a series of comedic ads shows area residents just what they’re missing by not visiting a Mancini’s Sleepworld store to take advantage of their employee expertise and sleep diagnostic system. Since unveiling their new campaign, market share is up and Mancini’s Sleepworld has been the talk of the region in a way they haven’t in years.
After all, consumers’ search for “the one” has been long and arduous, but it could soon be over.