The Museum of Bećarac

The Museum of Bećarac is a place of understanding, love, and pride for bećarac - a short but powerful song that sings about the most diverse life situations. Its permanent exhibition embarks visitors on a thrilling journey into the kaleidoscopic world of bećarac, entwining them with the values of Slavonia, Baranja, and Srijem's communities, inseparable from this UNESCO-protected two-verse song. Since its grand opening, the museum has welcomed a multitude of enthusiastic visitors all eager to immerse themselves in the living heritage of bećarac, revive their treasured customs, and establish genuine connections with others on the same journey.
Situated in the small town of Pleternica, this Croatian museum's meticulously shaped 400 m2 space embraces universal themes that resonate with all who enter. Through intensive collaboration with the local community, over 40 interactive experiences were crafted, inviting everyone to become an integral part of the living legacy. Being a part of traditional dance, creating and singing bećarac, playing creative quizzes and games, and even leaving your mark through voting in a battle between skilled local bearers are just a few of the experiences you can discover. The exhibition further actualizes bećarac through rap and AI but also pays homage to the trailblazers who made bećarac famous and other national and world UNESCO heritage related to bećarac. Authentic objects, cutting-edge tech, captivating media, and remarkable design bring the museological concept to life, immersing visitors in the bećarac universe and forging a profound connection with its essence.
The Museum of Bećarac owes its authenticity and depth to a remarkable collaboration of creatives from various disciplines—writers, illustrators, photographers, filmmakers, sculptors, and translators—all championing an innovative approach to interpreting, preserving, and celebrating intangible heritage. Seamlessly fusing tradition with modernity, this exhibition sets the stage for a new era in heritage interpretation, leaving a lasting impact on visitors' perceptions and deepening their connection to our collective human heritage. The Museum of Bećarac fills every visitor's heart with the soul-stirring melody of this cherished song.