MUSE Silver

2023

Tianlong Science Technology Environmental Sign

Entrant Company

Shaanxi Honor Sign Engineering Co., Ltd.

Category

Corporate Identity - Logos

Client's Name

Lv Dong

Country / Region

China

"Tianlong Science & Technology Environmental Sign" is a navigation system centered around creativity and functionality. This signage guidance system aims to create a joyful, distinctive, and easily recognizable spatial navigation experience through unique design and creative elements. It is designed to assist you in navigating the park with ease and precision while providing a delightful experience.

The design contains an interactive ground installation named "Happy Molecules," showcasing a lively, cute, and energetic image. This installation will assist you in quickly and accurately finding your destination. The design inspiration for the company's Vision Wall comes from the double helix structure of DNA. By precisely calculating the length of the cylindrical bars and combining them according to their varying sizes, the Vision Wall exhibits a complete double helix shape from both frontal and side views, creating a unique and exquisite visual effect that showcases the company's innovation and development potential. Additionally, different styles of building signage will be implemented to facilitate the differentiation of each building's functional division, adding vibrancy and individuality to the park.

The design concept is inspired by the company's logo, utilizing line characteristics to guide the rolling and landing of circular genetic balls representing genes. This innovative concept effectively communicates the idea of "technology bringing human genetic health to fruition." This design is dedicated to providing you with a pleasant navigation experience through distinctive decorative elements while demonstrating the company's commitment to human health.

This design originates from an artistic mindset and a globalized international perspective, constantly incorporating, integrating, and innovating signage design's creative and technical elements. It aims to create a practical, visually appealing, harmonious signage system showcasing unique brand charm. Moreover, the design also emphasizes the comprehensive enhancement of the local environment's artistic, scientific, and human aspects while enhancing the brand's visibility to the public.

Color is an essential element in design. This design uses a color scheme of red, blue, and white, which deviates from typical color matching and emphasizes the corporate color scheme. The stunning contrast impact of the three hues leads to a one-of-a-kind design strategy.

More Silver Winners
Corporate Identity
2023
MUSE Advertising Awards - Decrypting a Cyber Brand -- Opscura Identity Creation

Entrant Company

Thought Marketing

Category

Corporate Identity - Corporate Identity Redesign (NEW)

Country / Region

United States

Marketing & Promotional
2023
MUSE Advertising Awards - State of Digital Quality Report Infographic

Entrant Company

Applause

Category

Marketing & Promotional - Infographics

Country / Region

United States

CSR
2023
MUSE Advertising Awards - People Like You
Jukin Licensing | Trevor Project

Entrant Company

Freelance

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

Jamaica

Website
2023
MUSE Advertising Awards - Glenmeadow Website
Glenmeadow

Entrant Company

Bad Penny Factory

Category

Website - Nonprofit

Country / Region

United States