MUSE Gold

2023

Brand Design of Dalian City

Entrant Company

Ideacn (Dalian) Design Co., Ltd.

Category

Corporate Identity - Brand Identity

Client's Name

Government of Dalian

Country / Region

China

This brand design draws inspiration from the character "Lian"(连) in Dalian and skillfully incorporates its geographical environment, cultural spirit, and social function, resulting in a highly recognizable design. It merges the shape of the character "lian" with Dalian's image as a port city, symbolizing the connection between different parts of China and the world, and highlighting Dalian's importance as a logistics hub. It also represents the harmonious blend of nature and culture in Dalian. Dalian boasts a unique natural environment, with stunning coastlines, mountains, and forests. Moreover, the city has a rich history and cultural heritage. This brand design, featuring the character "Lian", seamlessly integrates Dalian's natural landscapes and cultural characteristics, showcasing the city's diverse and captivating charm. Lastly, it symbolizes Dalian as a thriving center for development and innovation, emphasizing the city's dynamic and innovative spirit.

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