MUSE Gold

2023

Brand Design of Dalian City

Entrant

Ideacn (Dalian) Design Co., Ltd.

Category

Corporate Identity - Brand Identity

Client's Name

Government of Dalian

Country / Region

China

About The Entry

This brand design draws inspiration from the character "Lian"(连) in Dalian and skillfully incorporates its geographical environment, cultural spirit, and social function, resulting in a highly recognizable design. It merges the shape of the character "lian" with Dalian's image as a port city, symbolizing the connection between different parts of China and the world, and highlighting Dalian's importance as a logistics hub. It also represents the harmonious blend of nature and culture in Dalian. Dalian boasts a unique natural environment, with stunning coastlines, mountains, and forests. Moreover, the city has a rich history and cultural heritage. This brand design, featuring the character "Lian", seamlessly integrates Dalian's natural landscapes and cultural characteristics, showcasing the city's diverse and captivating charm. Lastly, it symbolizes Dalian as a thriving center for development and innovation, emphasizing the city's dynamic and innovative spirit.

More Gold Winners
Video
2023
2023 MUSE Creative Awards Winner - We are Gen 3
Boomerang Architecture

Entrant

Kim Brattain Media

Category

Video - Professional Services

Country / Region

United States

Experiential & Immersive
2023
2023 MUSE Creative Awards Winner - Acura: Grand Prix of Long Beach

Entrant

George P. Johnson Experience Marketing

Category

Experiential & Immersive - Sponsorship Experience

Country / Region

United States

Video
2023
2023 MUSE Creative Awards Winner - One21 Interstitials - Chef & Anthem

Entrant

NBCUniversal

Category

Video - Internal Communication (NEW)

Country / Region

United States

Branded Content
2023
2023 MUSE Creative Awards Winner - Joining Forces: Retail Media Enhances Brand Association

Entrant

Nielsen

Category

Branded Content - Case Study

Country / Region

United States