MUSE Gold

2023

Brand Design of Dalian Suoyuwan Stadium

Entrant

Ideacn (Dalian) Design Co., Ltd.

Category

Corporate Identity - Brand Identity

Client's Name

DALIAN LAND DEVELOPMENT GROUP

Country / Region

China

About The Entry

Ideacn (Dalian) Design Co., Ltd offers comprehensive support for the brand design of Suoyuwan Stadium, covering everything from brand strategy and trademark registration to brand image design. Their objective is to establish Suoyuwan Stadium as a prominent brand in the city and ensure consistency and coherence throughout the brand. By deeply exploring the essence of the "Suoyuwan" brand, they have successfully registered trademarks in all relevant categories for their clients, laying a solid foundation for the industrialization of the "Suoyuwan" brand design. While safeguarding intellectual property rights, they have developed a complete brand image for Suoyuwan Stadium, including logo design, brand guidelines, and application specifications, known as VI design. As a result, whenever people encounter this brand design, they immediately associate it with Suoyuwan Stadium, ensuring a consistent brand image and further enhancing its value and recognition.

Credits

Yu Ziyang
Yu Minglong
Dong Jinshi
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