Nick Cannon Welcomes Sugar Factory to Indianapolis

Sugar Factory Indianapolis hosted its VIP Grand Opening Party with a special DJ performance from Nick Cannon, a multi-faceted entertainer and television personality. Guests enjoyed Sugar Factory’s signature eats, treats, and drinks, including the Big Cloud Goblet, which was designed and enjoyed by Nick Cannon. Local celebrities including IndyCar driver Conor Daly, HGTV Good Bones’ star Mina Starsiak Hawk and MasterChef winner Kelsey Murphy were also in attendance and joined the celebratory event.
Sugar Factory came to PMG with a plan to open this new location and a need for someone to tell its story through media pitching, segment production, media relations, influencer collaborations, event planning and execution. PMG tapped into our strong network to engage reporters, influencers, and potential new customers in the region.
Pence Media Group gathered professional photos and videos throughout the event to commemorate the celebration. Our talented vendor partners were able to edit these assets in less than 12 hours to produce an event highlight video for social media, a gallery of photos, and even a behind-the-scenes Instagram Reel. These evergreen assets were used for social media, PR, and community outreach and will continue to be used for years to come. In total, PMG secured media that garnered 2,331,965 in unpaid influencer reach, 38 media hits spread across ALL local media platforms + national coverage. The unpaid media hits amounted to $6,340,676.01 AVE YTD, not including broadcast media coverage.
PMG also built out a detailed outreach strategy to invite guests to the Instagrammable grand opening event, including creating informative graphics, and reaching out to invite each influencer personally. As a result, the total VIP guest follower reach on Instagram alone was more than 1.2 million followers. PMG also created an influencer content recap document for the client to easily view all of the publicity they received from PMG’s influencer engagement tactics.
This PMG-executed event was a huge success, bringing together VIP guests, influencers, local community members, media teams, and more to celebrate a fun, photo-worthy, new dining experience in our city.
#ConsiderItDone with PMG!