2023
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Introducing the most authentic Peking duck at JUQI in New York. "JUQI"(Chinese) is actually a Beijing dialect term, describing someone who is righteous, conducts themselves with integrity, abides by rules, and does not deceive or bully others when working with them. This term embodies a sense of honor and fairness. It is the restaurant as specializing in traditional Beijing alleyway-style cuisine. The JUQI brand represents Hutong culture, which is synonymous with authentic old Beijing homestyle dishes.
Peking duck is a symphony of flavors and textures awaits you when you savor every bite. From the crispy and flavorful skin to tender and juicy meat, it‘s an experience like no other. JUQI's expert chefs use traditional techniques and only the finest ingredients to prepare this exquisite dish, ensuring every element is perfect. The skin is crispy and savory, while the meat is juicy and succulent, with a delicious aroma that will awaken your senses. The video invites you to indulge in this culinary masterpiece and discover why Peking roasted duck is considered one of the world‘s greatest delicacies.
Credits
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Avenir Creative House
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Publication - Book
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Australia
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CLYDE
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Social Media - Consumer Campaign
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United States
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Day One Treatment Society
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Video - Short Film
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Canada