go wild

The VI design of the outdoor brand GO Wild originates from the love for nature and outdoor exploration, conveying the brand’s concept of advocating relaxing, casual, and spontaneous travel.
The Logo is inspired by the contours of mountains and rivers, which blends smooth curves to show freedom and casualness. Its camp-like shape reflects its positioning as an outdoor brand. What’s more, the brand’s slogan “Go to nature!” precisely depicts the brand’s core spirit, that is, motivating people to cross the boundaries of cities, immerse themselves in the embrace of nature, and enjoy the freedom and tranquility of the outdoors.
All materials have corresponding specially-designed stick figures, which collectively construct a harmonious and creative product system, successfully balancing brand consistency with scene diversity. Adhering to the principle of practicality, the design aims to fully promote the brand image flexibly and efficiently, thus providing solid support for the brand’s long-term expansion.
GO Wild is dedicated to creating a unique visual experience through color schemes, graphic designs, and font designs, to catch consumers’ eyes and thus improve brand recognition. This not only lays a solid foundation for the brand’s development and improvements but also realizes a harmonious coexistence of nature and modernity, outdoor pursuits and urban lives.