MUSE Gold

2023

Unsung Heroes

Entrant Company

Optious

Category

Video - Motion Graphics

Client's Name

Sonar

Country / Region

United States

The idea for this video was to produce a captivating video that would bring attention, Position Sonar as a market leader, and leverage brand elements. We knew that the main character was text, so we outlined rules for the text to follow. We wanted the text to interact with the stock footage and move based on the wording. The kinetic typography had to fit each frame's fast-paced timing as it flowed seamlessly to the next frame.

Organically on Youtube, we have over 67,000+ Views and close to 600 likes. Also very heavily referenced on other blogs when talking about Kinetic Typography.

Overall, we had a lot of fun coming up with ideas (some on the fly) and the fast-paced nature of the video.

Credits

Creative Director
Robert Cordova
Lead Animator
Tristen Cordova
Animator & Sound Engineer
Kalell Cordova
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