Unsung Heroes

The idea for this video was to produce a captivating video that would bring attention, Position Sonar as a market leader, and leverage brand elements. We knew that the main character was text, so we outlined rules for the text to follow. We wanted the text to interact with the stock footage and move based on the wording. The kinetic typography had to fit each frame's fast-paced timing as it flowed seamlessly to the next frame.

Organically on Youtube, we have over 67,000+ Views and close to 600 likes. Also very heavily referenced on other blogs when talking about Kinetic Typography.

Overall, we had a lot of fun coming up with ideas (some on the fly) and the fast-paced nature of the video.