BEYONDLAND™

BEYONDLAND™ is an innovative Roblox game billed as “The ultimate theme park of imagination.” It’s an all-ages, all-genre hub for multiple franchises to cohabitate. The first brand activation is a reimagining of the Katmandu theme parks in Mallorca, Spain and Punta Cana, Dominican Republic.
BEYONDLAND features mini games, rides and attractions, activities, a mall where digital goods can be obtained, and a customizable lab where players build their own roller coasters. It qualifies as a land game because there’s a giant amount of space where players can socialize and explore with their friends, but BEYONDLAND also has elements of tycoon games. This is a rare combo in Roblox.
One of the more unique features is the ability to invite others to try your coaster. If it becomes popular, it might be chosen as Spotlight Pier’s coaster of the month, where every BEYONDLAND player can ride it.
Uber competitive players can try to land the #1 spot on leaderboards for mini games and obstacle courses, including Volcano Deathrun, Treehouse Challenge, Space Zombie Survival, and Expedition Golf.
BEYONDLAND’s creators took full advantage of the lack of real-world physics, so each experience goes comically beyond what anyone can do in a traditional theme park. Skipping over scalding rocks, traversing slippery steel rails, or jet packing through clouds is a normal day in BEYONDLAND.
Players who go nuts over UGC items will enjoy the challenge of romping through BEYONDLAND to get their boxy hands on limited edition collectibles.
When players connect their BeyondME™ account to BEYONDLAND, all the XP they gain while playing is added to their BeyondME profile. XP can be spent on a variety of digital goodies or cashed in for discounts on merchandise, food, and drinks at Katmandu Park Punta Cana and other Falcon’s Beyond destinations.
As of this writing, BEYONDLAND has attracted six million visitors since its official launch in March 2023, and its approval rating is consistently in the 90s (out of a possible 100). Both stats track better than most well-known intellectual properties that have a presence in Roblox.