2023
FC2 Product Overview Video
Entrant Company
Agency Habitat
Category
Video - Medical
Client's Name
FC2 Female Condom
Country / Region
United States
Women try various different birth controls and each one comes with negative hormonal side effects. Knowing this, we created a product overview video that sympathized with the plight of women and positioned FC2 as what it is, a women controlled, hormone free birth control method. We also took a playful tone because well sex is fun, so learning and talking about it should be too. With a simple tone shift a product that was once "errrrr akward" was now "ool-la-la". That's the power of good branding.
Entrant Company
Array Web + Creative
Category
Website - Professional Services
Country / Region
Canada
Entrant Company
NBCUniversal
Category
Video - Show Opening Segment
Country / Region
United States
Entrant Company
Perkins&Will
Category
Publication - Annual Report
Country / Region
United States
Entrant Company
Kin
Category
Branded Content - Public Service & Activism
Country / Region
United States