2023
FC2 Product Overview Video
Entrant Company
Agency Habitat
Category
Video - Medical
Client's Name
FC2 Female Condom
Country / Region
United States
Women try various different birth controls and each one comes with negative hormonal side effects. Knowing this, we created a product overview video that sympathized with the plight of women and positioned FC2 as what it is, a women controlled, hormone free birth control method. We also took a playful tone because well sex is fun, so learning and talking about it should be too. With a simple tone shift a product that was once "errrrr akward" was now "ool-la-la". That's the power of good branding.
Entrant Company
Creative Co, LLC
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United Arab Emirates
Entrant Company
80's Creative
Category
Video - Cultural
Country / Region
Saudi Arabia
Entrant Company
Edelman
Category
Strategic Program - PR Campaign
Country / Region
United States
Entrant Company
Harvard University
Category
Student Submission - Student Architectural Design
Country / Region
United States