2023

FC2 Product Overview Video

Entrant

Agency Habitat

Category

Video - Medical

Client's Name

FC2 Female Condom

Country / Region

United States

About The Entry

Women try various different birth controls and each one comes with negative hormonal side effects. Knowing this, we created a product overview video that sympathized with the plight of women and positioned FC2 as what it is, a women controlled, hormone free birth control method. We also took a playful tone because well sex is fun, so learning and talking about it should be too. With a simple tone shift a product that was once "errrrr akward" was now "ool-la-la". That's the power of good branding.