GM Paramount Integration Pitch

A completely custom, one-of-one, built pitch for General Motors to up-sell them on additional spend around direct and exclusive integration into our premier programming. We utilized extensive animation, video editing and intentional design including branding/logo to clearly communicate/visualize the actuality and value of this content integration.

The design intention on this deck was to make our integration offering appear less speculative and more of an already existing program that was easy and safe/dependable for GM to onboard to. We designed branding for the program, and brought to life the abstract concept of integration. We accomplished this by having the GM vehicles be the mechanism through which the viewer travels through the presentation, and even going as far mocking the vehicles into our most namesake shows. The GM client was so blown away, that they requested repeat viewing (“Wait..OMG, can we see that again) and ultimately will result in millions of dollars in additional spend.