Uber Direct

Uber recently launched their newest delivery solution, Uber Direct, and it was a big move for them in the world of delivery. So when they entrusted Explainly with the responsibility to tell its story, we didn’t take it lightly. What we came up with was an exciting yet peaceful animated piece — all illustrated and animated in a beautiful, approachable style matching Uber’s recently updated branding, and leveraging frame-by-frame animation for elegant character moments. By leaning on the visual story of merchants connecting with their loyal customers, we were able to paint a picture of Uber Direct’s great potential to drive growth for businesses of all sizes.