2023
Entrant Company
Category
Client's Name
Country / Region
Copalli Rum is a company with a purpose. They are committed to their ecosystem, offering the people of Punta Gorda Belize rewarding and meaningful employment that celebrates its unique biodiversity, and renders rainforest deforestation for cultivation and unsustainable fishing unnecessary. The company supports Hillside Health Care International, an NGO which brings free health care to Southern Belize, and Claver College Extension Program, an adult education program which aims to provide quality education to citizens of Toledo who need a second chance to finish their high school education. And they are a member of their Conservation Circle, which supports and protects endangered species, threatened rainforests, and other tropical ecosystems around the world
And they make some darn tasty rum.
Using personas and UX, we designed the site to highlight all the levels of their amazing brand story, while not losing focus on the product. With content developed for both conscious consumers and flavor explorers, we wrote all the copy and the positioning tagline "Doing Good Tastes Delicious".
Credits
Entrant Company
Vivien Luo
Category
Website - Community
Country / Region
United States
Entrant Company
ABCD & Company
Category
Best Agency Awards - Best Agency Culture
Country / Region
United States
Entrant Company
International Monetary Fund
Category
Event - Conference / Convention
Country / Region
United States
Entrant Company
Kim Brattain Media
Category
Branded Content - Age-Group Marketing - Youth (NEW)
Country / Region
United States