MUSE Gold

2023

Copalli Rum Website

Entrant Company

WineGlass Marketing

Category

Website - Food & Beverage

Client's Name

Copal Tree Distillery LTD

Country / Region

United States

Copalli Rum is a company with a purpose. They are committed to their ecosystem, offering the people of Punta Gorda Belize rewarding and meaningful employment that celebrates its unique biodiversity, and renders rainforest deforestation for cultivation and unsustainable fishing unnecessary. The company supports Hillside Health Care International, an NGO which brings free health care to Southern Belize, and Claver College Extension Program, an adult education program which aims to provide quality education to citizens of Toledo who need a second chance to finish their high school education. And they are a member of their Conservation Circle, which supports and protects endangered species, threatened rainforests, and other tropical ecosystems around the world

And they make some darn tasty rum.

Using personas and UX, we designed the site to highlight all the levels of their amazing brand story, while not losing focus on the product. With content developed for both conscious consumers and flavor explorers, we wrote all the copy and the positioning tagline "Doing Good Tastes Delicious".

Credits

Strategic Lead / WineGlass Marketing
Gaynor Strachen Chun
Group Creative Director / WineGlass Marketing
Andrea Marke
Design Supervisor / WineGlass Marketing
Patrick Hurle
Account Executive / WineGlass Marketing
Alani Flores Carillo
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