2023
Entrant Company
Category
Client's Name
Country / Region
Hanes partnered with Roundel and Nielsen to build brand affinity among new buyers, like gift-givers and Gen Z. They ran a 12-week multichannel branded content campaign, reaching audiences on social, search, and retail channels. The campaign generated 67 million impressions and achieved an overall ROAS of $8+. Nielsen's survey confirmed that the ad creative positively impacted brand perception, with around 60% of exposed respondents considering purchasing Hanes. Creative versions focusing on education and ease of purchase performed the best. With Roundel's solutions and Nielsen measurement, retail companies like Hanes can attract new customers and optimize future campaigns with deep insights through emerging media channels, including branded content.
*The HANES, TOTAL SUPPORT POUCH and COMFORT FLEX FIT trademarks are owned by HBI Branded Apparel Enterprises, LLC
Entrant Company
Cynda Media Lab
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
Abbott
Category
Social Media - Twitter Page
Country / Region
United States
Entrant Company
McKinsey Global Publishing
Category
Video - Beauty & Cosmetics
Country / Region
United States
Entrant Company
Gravity Global
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United Kingdom