2023
Entrant Company
Category
Client's Name
Country / Region
Hanes partnered with Roundel and Nielsen to build brand affinity among new buyers, like gift-givers and Gen Z. They ran a 12-week multichannel branded content campaign, reaching audiences on social, search, and retail channels. The campaign generated 67 million impressions and achieved an overall ROAS of $8+. Nielsen's survey confirmed that the ad creative positively impacted brand perception, with around 60% of exposed respondents considering purchasing Hanes. Creative versions focusing on education and ease of purchase performed the best. With Roundel's solutions and Nielsen measurement, retail companies like Hanes can attract new customers and optimize future campaigns with deep insights through emerging media channels, including branded content.
*The HANES, TOTAL SUPPORT POUCH and COMFORT FLEX FIT trademarks are owned by HBI Branded Apparel Enterprises, LLC
Entrant Company
Fiverr
Category
Advertising - Newspaper Ad (Single)
Country / Region
United States
Entrant Company
NJI Media
Category
Video - Travel
Country / Region
United States
Entrant Company
THESE GUYS
Category
Event - B2B Event
Country / Region
Germany
Entrant Company
Toaster Inc
Category
Integrated Marketing - Rebranding (NEW)
Country / Region
United States