2023
Entrant Company
Category
Client's Name
Country / Region
Hanes partnered with Roundel and Nielsen to build brand affinity among new buyers, like gift-givers and Gen Z. They ran a 12-week multichannel branded content campaign, reaching audiences on social, search, and retail channels. The campaign generated 67 million impressions and achieved an overall ROAS of $8+. Nielsen's survey confirmed that the ad creative positively impacted brand perception, with around 60% of exposed respondents considering purchasing Hanes. Creative versions focusing on education and ease of purchase performed the best. With Roundel's solutions and Nielsen measurement, retail companies like Hanes can attract new customers and optimize future campaigns with deep insights through emerging media channels, including branded content.
*The HANES, TOTAL SUPPORT POUCH and COMFORT FLEX FIT trademarks are owned by HBI Branded Apparel Enterprises, LLC
Entrant Company
Sweans Technologies Ltd
Category
Website - Aesthetics
Country / Region
United Kingdom
Entrant Company
Harajuku DESIGN Inc.
Category
Corporate Identity - Brand Identity
Country / Region
Japan
Entrant Company
Shenzhen Jixing Creative Design Co., LTD
Category
Typography - Packaging / Product
Country / Region
China
Entrant Company
Three3
Category
App - Travel
Country / Region
United States