MUSE Silver

2023

The New Life Vest Activation

Entrant Company

Preston Spire

Category

Video - Nonprofit

Client's Name

Change the Ref

Country / Region

United States

As 44,000 Americans die each year from gun violence – a funny thing has happened – we’ve learned to live with it. This video is meant to show how ridiculous that is with a fake product to confront inaction.

Credits

Chief Creative Officer
Chris Preston
Creative Director
Brett Essman
Senior Designer
Fernando Palomino
Senior Studio Artist
Mike Fritz
Executive Producer
Lisa Thotland
Production Director
Beth Elmore
Senior Project Manager
Kelsey Winter
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