MUSE Gold

2023

Prevention You Can Enjoy

Entrant Company

PACO Collective

Category

Advertising - Online Ad (Single)

Client's Name

Cano Health

Country / Region

United States

CHALLENGE:
When thinking of healthcare and preventative care, seniors often associate it as something tedious, boring, and overall unappealing. The lack of holistic programs that are hassle-free, and provide a quality they can trust and understand, makes the decision even harder.

SOLUTION
Create a commercial that showcases the benefits of preventative care, and how to have fun while doing it. This approach allows us to show Cano’s Health holistic programs in a unique way, while proving that prevention can, in fact, go hand in hand with enjoyment while building a better future.

Credits

CCO / PACO Collective
Pablo Acosta
Executive Creative Director / PACO Collective
Martin Serra
Associate Creative Director / PACO Collective
Enrique Mena
Senior Copywriter / PACO Collective
David Sanchez
Group Account Director / PACO Collective
Renata Teran
Senior Account Executive / PACO Collective
Andrea Flores
Senior Cultural Strategist / PACO Collective
Alan Alejandro Sanchez
Junior Account Executive / PACO Collective
Tamara Sanchez
Producer / PACO Collective
Peter Norman
Chief Brand Officer / Cano Health
Barbara Ferreiro
Director of Consumer Marketing / Cano Health
Maite Ortiz
Consumer Marketing Manager / Cano Health
Andrea Pineda
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