Boldly

The use of social media marketing is growing rapidly ? as are the number of creators and brands trying to be part of it. Worth just $2 billion in 2017, the industry is expected to hit $10 billion by 2020 ? making it one of the most promising and profitable forms of advertising; however, the industry lacks accessibility and sincerity. While many all-in-one platforms already exist for this market, we found that Boldly?s competing products have a high barrier of entry ? therefore ignoring a large population that can benefit from having a strong presence on social platforms.<br>With a massive shift in this industry towards nano- and microinfluencers (accounts with under 5,000 followers), we saw a need major need: connectivity and resources for those who could benefit from branded content. We wondered, ?How could we make our mark on this industry while staying true to ourselves and our beliefs?? Our answer: create connections between content creators and brands based on like-minded values and interests. Successful digital promotions come from aligned audiences and that?s exactly what values-based matching can achieve. Through collaborative meetings, copious research and many iterations of usability testing while following an agile workflow, we achieved our goal of creating an intuitive mobile prototype over the course of six months.