MUSE Gold

2023

Prevention You Can Enjoy

Entrant Company

PACO Collective

Category

Video - Health & Fitness

Client's Name

Cano Health

Country / Region

United States

CHALLENGE:
When thinking of healthcare and preventative care, seniors often associate it as something tedious, boring, and overall unappealing. The lack of holistic programs that are hassle-free, and provide a quality they can trust and understand, makes the decision even harder.

SOLUTION
Create a commercial that showcases the benefits of preventative care, and how to have fun while doing it. This approach allows us to show Cano’s Health holistic programs in a unique way, while proving that prevention can, in fact, go hand in hand with enjoyment while building a better future.

Credits

CCO / PACO Collective
Pablo Acosta
Executive Creative Director / PACO Collective
Martin Serra
Associate Creative Director / PACO Collective
Enrique Mena
Senior Copywriter / PACO Collective
David Sanchez
Group Account Director / PACO Collective
Renata Teran
Senior Account Executive / PACO Collective
Andrea Flores
Senior Cultural Strategist / PACO Collective
Alan Alejandro Sanchez
Junior Account Executive / PACO Collective
Tamara Sanchez
Producer / PACO Collective
Peter Norman
Chief Brand Officer / Cano Health
Barbara Ferreiro
Director of Consumer Marketing / Cano Health
Maite Ortiz
Consumer Marketing Manager / Cano Health
Andrea Pineda
More Gold Winners
Branded Content
2023
2023 MUSE Creative Awards Winner - Boots revolutionises discreet patient engagement with IoT

Entrant Company

Walgreens Boots Alliance / SharpEnd

Category

Branded Content - Healthcare & Pharma

Country / Region

United Kingdom

Event
2023
2023 MUSE Creative Awards Winner - Africa Perspectives
International Monetary Fund

Entrant Company

International Monetary Fund

Category

Event - Virtual Event

Country / Region

United States

Best Agency Awards
2023
2023 MUSE Creative Awards Winner - Best New Agency - Dean&Co.

Entrant Company

Dean&Co.

Category

Best Agency Awards - Best New Agency (<24 Months Old)

Country / Region

United States

Experiential & Immersive
2023
2023 MUSE Creative Awards Winner - Tommy Factory FA22 - 3D Anamorphic Display

Entrant Company

Holition

Category

Experiential & Immersive - Out-of-Home

Country / Region

United Kingdom