MUSE Gold

2023

Prevention You Can Enjoy

Entrant Company

PACO Collective

Category

Video - Health & Fitness

Client's Name

Cano Health

Country / Region

United States

CHALLENGE:
When thinking of healthcare and preventative care, seniors often associate it as something tedious, boring, and overall unappealing. The lack of holistic programs that are hassle-free, and provide a quality they can trust and understand, makes the decision even harder.

SOLUTION
Create a commercial that showcases the benefits of preventative care, and how to have fun while doing it. This approach allows us to show Cano’s Health holistic programs in a unique way, while proving that prevention can, in fact, go hand in hand with enjoyment while building a better future.

Credits

CCO / PACO Collective
Pablo Acosta
Executive Creative Director / PACO Collective
Martin Serra
Associate Creative Director / PACO Collective
Enrique Mena
Senior Copywriter / PACO Collective
David Sanchez
Group Account Director / PACO Collective
Renata Teran
Senior Account Executive / PACO Collective
Andrea Flores
Senior Cultural Strategist / PACO Collective
Alan Alejandro Sanchez
Junior Account Executive / PACO Collective
Tamara Sanchez
Producer / PACO Collective
Peter Norman
Chief Brand Officer / Cano Health
Barbara Ferreiro
Director of Consumer Marketing / Cano Health
Maite Ortiz
Consumer Marketing Manager / Cano Health
Andrea Pineda
More Gold Winners
App
2023
2023 MUSE Creative Awards Winner - Practising Law Institute Mobile App
Practising Law Institute

Entrant Company

Work & Co

Category

App - Professional Services (NEW)

Country / Region

United States

Social Media
2023
2023 MUSE Creative Awards Winner - Giddam - Never Retreat
The Saudi Arabian Football Federation

Entrant Company

Bassmat Advertising Agency

Category

Social Media - Sports

Country / Region

Saudi Arabia

Website
2023
2023 MUSE Creative Awards Winner - Investor and Financial Education Council Online Tools Pages
Investor and Financial Education Council

Entrant Company

Hypthon Limited

Category

Website - Best User Experience

Country / Region

Hong Kong SAR

Website
2023
2023 MUSE Creative Awards Winner - Morris & Dickson Website
Morris & Dickson

Entrant Company

Spire Agency

Category

Website - Business to Business

Country / Region

United States