Investor and Financial Education Council Online Tools Pages

The Investor and Financial Education Council (IFEC) is a public organization in Hong Kong, dedicated to equip the public with the knowledge, attitude and skills necessary for making informed investment and financial decisions and managing money wisely. To improve financial literacy effectively, IFEC has redesigned and reorganized its online tools for financial management.
The carousel banners portray various persona-driven themes, which gather the online tools based on user’s needs and classify them into different categories, allowing users to select the right tool more efficiently. The user journey is improved by simplified calculators that cater to their incentives, and provide related tips and suggested tools. With visual enhancements, like a colorful cartoony approach, the website is now more approachable and attractive to the general public. The overall style is aligned and is redesigned to be more mobile-friendly to improve its readability and accessibility.